Promoting your events and projects effectively can help you attract a larger audience and gain more interest in your society!
We can help get your news, events, campaigns or projects out to a wider audience using our digital channels, digital screens around campus and more. Just fill in the form below:
What to make social media work for your Society? Keep our six top tips in mind!
Think about who you’re trying to reach and which platforms best suit your needs. Are your main aims reaching out to new people and sharing photos of your events, or creating a private group for your committee to communicate more easily? It's better to use one or two platforms regularly and effectively rather than creating pages or profiles which go unused.
On social media short and simple works best. Too much text tends to puts people off, so try and stick to the important parts of your message and key calls to action - a prompt which asks the viewer to do something - then link elsewhere for more detailed info. Also remember that visual, eye-catching posts are often the best way of getting someone to stop scrolling!
By creating a Facebook group, you give yourself an easy way to communicate with your members as a group, while giving everyone in your society a space to ask questions, share stories and get to know each other!
Want your society to grow? Seek out ways to reach new people online, whether that's posting in relevant Facebook groups or utilising tags on Twitter and Instagram. Collaboration with other groups and societies in person works online as well as offline!
This is a big one. Post regularly - at least once a week, depending on the platform in question and what content you have at the moment. If you’re really keen, check out Tweetdeck, Hootsuite, Buffer etc to schedule posts. On the other hand, don't post too often - if you're spamming a Facebook group multiple times a day, every day, you're just going to annoy people. It's also important to make sure you're responding to messages in a timely manner, and that your account can be transferred over to a new committee next year.